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Recording for tomorrow’s market, a new approach
Mixing for tomorrow’s market, a new approach
Mastering for tomorrow’s market, a new approach

Bob Olhsson Audio
P.O. Box 90412 Nashville, TN 37209

On The Record Industry

  • No Perceived Value?

    The most basic problem is that background music has no inherent perceived value. Listening to the radio is not the same thing as listening to a record once was. The i-pod is rapidly replacing the radio for background music but there remains a giant void in the place that the LP once occupied.

  • Worth The Shelf Space

    The record stores demand a $15 or $20 product in order for it to be worth the shelf space. more