Because one size NEVER really fits all...
Releasing a music recording has always been a lot like threading a needle. It must musically involve everybody who is in a position to either add it to their review, to their playlist, to their browser bin or to their personal collection, that most important "add" of them all!
All of the hype in the world means nothing when it finally comes down to somebody making a critical decision about what they are about to do with a recording based upon what they hear!
Producers have never before had to address today’s variety of audio formats and listening environments. Every new recording must kick ass in mono, stereo, 5.1, CD, DVD, SACD, analog cassette, vinyl, streaming RealAudio, MP3 and at least a half dozen other formats. And this is not to mention its critical need to sound great when it's being broadcast on MTV, VH1, AAC, CHR or ANY time an exposure opportunity presents its self.
In addition to format issues, a recording must touch the person listening to net radio with their 2” computer speaker, those dancing to a massive sound system in a club, someone in a hurry at Border’s listening on headphones and those seeking to impress their friends and neighbors with a home theater or car setup having a response from DC to light!
It’s not overstating the case to suggest that success in today’s musical world requires one tall order of audio services! For this reason, an entirely new paradigm of recording, mixing, mastering and archiving has begun to emerge.
Contemporary recording faces the seemingly impossible challenge of preparing today’s square pegs to fit seamlessly into the round holes that will define tomorrow’s opportunities. Recording, mixing and mastering activities must be governed by an approach that will maximize success in the unknown formats of the future.
Recording for tomorrow’s market, a new approach
Mixing for tomorrow’s market, a new approach
Mastering for tomorrow’s market, a new approach
Bob Olhsson Audio
P.O. Box 90412 Nashville, TN 37209